VUDU Coffee Co.

Branding | Packaging

This project was to develop an attractive packaging system for a coffee company. My final rendition of this project was a display of three varieties for the company consisting of design solutions which retain a strong connection to the parent brand. This successful solution was expertly crafted and conceptually robust in both design and naming because the brand concept I created had both a cohesive overall package design as well as an in-depth concept. VUDU Coffee Co. draws inspiration from the Louisiana River culture referencing witch doctors, voodoo, and an overall bayou aesthetic. The deliverables I decided to present included a 64 fluid ounce boxed coffee case, a 32 fluid ounce premium coffee concentrate and a limited edition metallic 16 fluid ounce espresso beverage.